The sports industry is looking for winners — people willing to put in the time and effort necessary to get a leg up on the competition — people like you.

But it’s not enough to know the sport – you need to know the business of the sport.

Neumann University offers a Master of Science in Sport Business for those hoping to narrow their specialization and excel in a sport-related and business-related degree. Whether you have a background in Sport Management from your undergraduate coursework or if you’re seeking a change from your current area of expertise, the Sport Business program at NU is meant for people of all levels of experience and interest in sports. 

What is Sport Business?

Are you still unsure of what sport business actually is?

Sometimes referred to as Sport Management in other academic institutions, Sport Business teaches business knowledge in a sport-focused setting — resulting in a much more specific kind of business degree.

In NU’s Sport Business graduate program, you’ll learn about the numerous elements that go along with working with sports teams, sports networks, athletic departments, online sports marketing groups, and more.

A Master of Science in Sport Business covers several subjects of study including business analytics, marketing and sponsorship activation, digital media and communication, event and facility management, financial management and legal issues. You will have the opportunity to focus specifically on the sports sector of business and discover where you belong when the time comes to look for a career.

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Why get a graduate degree in sport business?

Maybe a Master of Science in Sport Business is starting to sound pretty interesting to you right now, but maybe you also have some lingering doubts: What sets Sport Business apart from other graduate degrees?

Well, for one, if you’re interested in working with sports teams, Neumann’s program features staff and faculty ALL with expert experience in the industry with companies like NASCAR, NBC Sports, Major League Soccer and the National Lacrosse League.

In addition, students can work directly with Neumann’s Industry Relations Specialist to create “volunteer, internship and job placement opportunities” while you earn the degree. This Specialist is dedicated to helping students create their brand and build relationships with organizations in the sport industry.

What is the job outlook for Sport
Business professionals?

One of the most important elements of earning any master’s degree is the kind of job opportunities that will become available once you graduate and in the years to come.

The following positions are available to graduate degree holders in sport business:

If you’re considering looking for more experience before pursuing these director and management positions, there are many entry-level positions offered to you during graduate school or right after you graduate.

Some examples for each position are also listed:

PRODUCTION
ASSISTANT

Researching, writing, and logging for networks like Fox, NBC, and ESPN.

SOCIAL MEDIA
COORDINATOR

Writing, editing, and public relations for sports teams, sports manufacturers, and sports networks.

MARKETING
COORDINATOR

Advertising/promoting, brand development, and research for athletic departments, online sports properties, and live event productions.

GRADUATE
ASSISTANT

Assistant coaching on a collegiate or high school level, assisting the athletic department.

Neumann University has many students, past and present, who have found success from their Sport Business degrees and gained valuable experience in various sport businesses. Below are just a few of the organizations in which our graduates have received internships or jobs.

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Challenge yourself to be prepared for the business of sports by faculty
who have professionally been where you want to go.
— Dr. Julie D. Lanzillo, Program Director and Assistant Professor

Neumann’s Sport Business Program has the working professional in mind.

Neumann's own Sport Business graduate program has an “accelerated format,” meaning the number of credits is fewer than standard-format degrees. This option was created with the working professional in mind and those seeking experience as they also work toward their degree. Accelerated programs also allow students to complete their degree in a shorter period of time with lower tuition rates.

This is not your average business administration program, as all of the required courses are related to sports. A few of these sport-based courses include:

  • Leadership and Sport Organizational Behavior
  • Financial Management in Sport Business
  • Revenue Strategies and Pricing in Sport
  • Digital Media, Communications, and PR in Sport
  • Event & Facility Management in Sport Business

Many keywords in these courses — leadership, management, finance, sport — indicate that the program is still business-related but with a focus on sports.

Traditional vs. Non-Traditional
Graduate Students

As stated previously, Neumann’s Sport Business program seeks to cater to both traditional and non-traditional graduate students.

Are you attending graduate school immediately or soon after completing your undergraduate degree? Or, do you have a business-focused undergraduate degree? If so, you’re considered a traditional student.

On the other hand, do you already have an established career but are looking to switch careers? Or, maybe you have a business background but you’ve been out of school for several years? Then you’ll most likely fall under the non-traditional graduate student category.

Whether you’re looking to advance your already earned business degree or whether you’re looking to switch career fields, Neumann’s program can help you achieve a more focused skill set and qualify you for a number of sports-related job positions. Prior experience or not, anyone interested in pursuing this degree has an equal opportunity to develop the professional skills favored by sports organizations.

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Capstones: Their place in NU’s
Sport Business grad program.

Students should note that the Sport Business program at Neumann no longer requires an internship for completion. Rather, the 30-credit hour graduate degree includes a capstone project as the final “course.”

Three options for the capstone are available to you:

THESIS PROJECT

You’ll work with an academic advisor to research, submit, and defend a thesis in front of a panel that includes the program director.

CONSULTING PROJECT

You’ll work with an industry partner in the Sport Business field to develop a solution to a challenge faced by the industry and present the data to a panel that includes the program director.

IMMERSION EXPERIENCE

You’ll work a minimum of 250 hours within a sports organization, taking on various projects and completing writing assignments. This is for students looking for field experience prior to graduation.

*Neumann strongly encourages the Immersion Experience for students interested in developing hands-on experience in their desired profession. Similar to an internship, you will have the opportunity to work with professionals in a sport business organization with the help of NU’s faculty. These capstone experiences and internships are also a great way to build your networks and relationships to secure a job in the industry.

Resources for Networking
Within Sport Business

It’s never too early to start building your professional network. But are you wondering where and how to get involved in a network that is appropriate and helpful to people interested in both the sports industry and business?

Sports conferences are one of the best places to begin your search:

The Sport Business Summit is an annual event in New York that brings together the biggest influencers in global sports, technology, and entertainment to share their experiences in the industry. The conference also encourages attendees to learn and network with these top influencers from companies like The New York Times, Coca Cola, and Major League Baseball.

Other yearly events include the CES Sports Zone in Las Vegas, which showcases new innovations in sports technology, and the National Sports Safety and Security Conference, providing products, services, and education for athletes and spectators, alike.

If you want to hear more about professionals in the industry and learn more about topics like sports marketing, fan engagement, and statistics, check out the many podcasts by sport business experts, such as Sports Geek and Sports Business Radio.

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DIGITAL NETWORKING

In a world of ever-changing technology, many interactions in our daily and professional lives are digitized, but this is good news! You won’t have much trouble obtaining connections online through various social networks. Be sure to utilize these tools and continue expanding your references and connections.

The professional networking site, LinkedIn, is one of the several low-cost ways of making connections and growing your personal brand. You can make your resume visible to business owners and even allow people to endorse you for certain skills.

Staying active on social media platforms like Twitter can help you stand out and appear knowledgeable and current. The more you vary the types of social media you use, the larger and more diverse your contact list will be.

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IN-PERSON NETWORKING

Online networking, of course, seems easier at times and even more convenient, but you can’t ignore the reliability of face-to-face, offline communication. In the case of a Sport Business degree, attending and interacting at related events can greatly boost your credibility and network. There are plenty of professionals who attend industry expos, and you never know who may be hiring.

Face-to-face networking is seen as more personal. You get to know people better, and you can also give someone a face to remember. This helps to establish trust, and you have an opportunity to show why you are someone worth considering for a job or internship.

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TAKE ADVANTAGE OF EXISTING NETWORKS

Sometimes existing connections from past jobs or classes are your best option since you already have a relationship with these people. The best practice in this case would be to stay in touch consistently.

Even if you’re still months away from graduation, start your search early to get a feel for the hiring period and to make sure your networks are willing to help you.

At Neumann University, we’re
here to help you succeed.

A specialized degree in Sport Business can allow you to demonstrate your expertise in a sports-centric field and will appeal more to employers and thought leaders in the sports industry.

Neumann University’s Master of Science in Sport Business is a great way to gain more knowledge and experience regarding how the industry functions and how to jumpstart a successful career by standing out from your peers and by building credibility through professional networks.

Neumann wants anyone with a love of sports, no matter their education and career background, to feel encouraged to study Sport Business with the intentions of gaining and enhancing the skills necessary to succeed in this growing and competitive field.

Come find out if Neumann University’s Sport Business master’s program is the right place for you to start following your academic and professional dreams.

Additional Resources for Your Convenience:

NEUMANN UNIVERSITY — M.S. IN SPORT BUSINESS

Here at Neumann University, we are dedicated to helping you become exceptional.

Let us help you reach your full potential. Request more information or visit our website today!

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Everything You need to Know About a Career in Sport Business

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